Hooray, The First Free DLC For SimCity Is… An Advertisement

Hooray, The First Free DLC For SimCity Is… An Advertisement
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Developers have found clever ways to advertise brands in the games we play. Last year, we discovered that Sim City Social featured a Dunkin Donuts building that was much, much better than the normal bakeries in the game.

So much better that a smart, savvy player will likely exhibit brand loyalty to Dunkin doughnuts because it grants them an in-game benefit. Something similar to the Dunkin doughnuts advertisement is back now in the first free DLC for SimCity according to PC Gamer: a Nissan Leaf® Charging Station.

A community manager on the SimCity forums explains that the item provides “happiness to the Sims that use it and a onetime wave of happiness to the nearby businesses” along with the bonus of producing no sewage or garbage. It also “will not take power, water or workers away from your city,” and after using it, “players will start seeing a percentage of their Sims from all wealth classes driving the electric vehicles.”

If this is an item you want, you can download it here. The Nissan Leaf® will only be available for six months, starting today, but note that PC Gamer noticed that the trade-off is that you can see the Nissan® logo at most zoom levels, which makes sense. It’s an advertisement, after all.


  • I think the lack of energy requirement is stupid. I don’t care about the advertising, I don’t care about “rah rah rah sellouts blah,” I just want someone to explain to me how it can cost no power. I see that it has photo-voltaic cells on the roof, and while their scale makes sense for the power given from the full sized electro farms, it still seems silly.

    Wait, actually, do Sims need to leave their cars in the charging station for like, 3 hours, or whatever it would actually take to charge one of them? I know that Sims are quite fond of wasting time, but still…

    I should probably stop overthinking this…

    • On the contrary, these are good points. It’s a cheap cop-out that I assume designers at Maxis are grinding their teeth about haha

    • In my professional opinion as someone who studied Electrical Engineering, in answer to your PV charging conundrum that costs no energy: I’m pretty sure a wizard did it.

    • Its actually good that you’re overthinking this since maxis clearly didn’t think about anything while creating this abortion!

  • I’m surprised advertiser would want to touch this game at all.

    Unless maybe it’s really really cheap to advertise on it now.

    • This DLC was premeditated long before SimCity’s release, the title of it and several other future DLC were found in package files during the developer closed beta.

  • …the item provides “happiness to the Sims that use it and a onetime wave of happiness to the nearby businesses”

    Wow. Nissan have a very skewed understanding of how people feel about their products / services IRL.

    Next DLC – McDonalads restaurants that cure cancer, Safeway that guarantees good luck & a HMV that increases the Warm and Fuzzy feelings of your sims by 32%

  • I don’t have a problem with in-game advertisements as long as they are integrated properly. This seems like it’s halfway there.

    I would find it interesting if they made it possible for major assets to be “sponsored”. You could half the initial cost/maintenance but at the cost of an ad on the building or give them naming rights.

  • Seems cool to me and I’m not really that bothered by the whole in-game advertising thing. As for it requiring no power well hey it’s supposedly completely powered by the PV cells on the roof. Sure this may be a bit of an oversimplification but it’s far from illogical, I mean most of the individual SimCity buildings are rather simple anyway. I shall DL this tonight.

  • Advertising in games is lame, I can see it becoming a real nuisance in the future. Starting off small like this and then escalating to the point where it effects gameplay.

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