Imagine Nintendo Brought Its Terrible Stock Photographs To Life...

Or imagine you didn't have to imagine. Imagine Nintendo made a series of terrible ads that looked like moving, living marionettes of those stock photographs used the original Wii's marketing material. That would be terrifying, right? Hilarious? Maybe. Cringeworthy? Absolutely.

I fully understand the purpose of these new Nintendo ads for the Wii U. The console is clearly failing to get the same traction the original Wii had with families across the US. They don't understand the distinction between the Wii and the Wii U. They don't really understand the new GamePad and what it does. In short: they don't really understand that it's an entirely new console.

Clearly this is Nintendo's attempt to send a direct message to the mainstream but I cannot handle the cringe! My poor, poor spine cannot handle the cringe!

It's funny, but it also feels a little weird and desperate. Obviously we're not the target audience for this kind of marketing material, but I have to question whether or not it'll strike a chord with anyone. But, then again, I feel that way about all American advertising!


    Yes, these are bad ads...


    The adding of one number instead of a letter, could have been the difference between confusion and success. Wii 2 instead of WiiU
    People don't want clever, they want to easily understand the difference in new tech. Hence iphone, ipad 2,3,4,5...etc.
    If you need to explain to everyone what the hell it is, you have failed before you started.

      Your example is pretty poor, isn't the 3rd iPad called the New iPad (with retina display!) or something like that.
      I would have gone with Super Wii, as a throwback to the Super NES. The Wii peripherals were all Wii-something, so something-Wii could have been different enough and people might remember the older console fondly.

        You call my example poor because out of all those logical numbering suggestions you pick out the 'new' example. Forgetting Apple could afford to call it The New ipad because the first 2 ipads were already well established in people's minds, then go and suggest Super Wii. Going back to a 20 year old console name.
        Sorry but the 'New Wii' is better than that half arsed idea.

          Still not getting the point. There are actually 4 generations of ipad, and both 3 & 4 are referred to by apple as "New ipad" or "ipad with retina display" but the only differences are some minor specs and the lightning plug. So under your description they failed.

          But that aside; I think your make very convincing point; most parents only think of it as a peripheral like the WiiDraw if they even know about it at all.

        Technically, the "New iPad (with retina display)" has been rather confusing for me (not being all wrapped up in Apple products) to figure out where it fits in the whole ipad lineup.
        So the numbering thing *does* make sense.

        I really liked the Super Wii name, that would be far better,

      They shouldn't have named it Wii anything. If I had a dollar for everytime someone asked me "Is that new Wii U thing an addon for the Wii?" I'd b pretty well off.

    I watched the first.....

    ... and in the words of Arthur Hoggett, "That'll do pig.... that'll do"

    Why did I watch this right after eating lunch? The bile is burning the back of my throat.

    I want the cool Wii U pillow.

    I enjoyed the ads. All smiling, dancing, happy, freshly ironed clothes having fun. That's nintendo. Nice one.

    I like them. They effectively communicate to the non-gamers or past gamers. Ninty is on a winner here.

    The girl in the first video is like "HIGH FIVE!" "NOPE"

    I honestly feel like starting my own Tumblr account or something promoting Nintendo WiiU.
    The way it should be.

    Maybe they'll promote me to Reggie Fil-LAMES

    My Marketing strategy is ready.

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