Looks like Rockstar is building a big ol' Grand Theft Auto V mural in downtown Manhattan. It could hint at box art for the upcoming open world game -- Rockstar built a similar mural to show off GTA IV's box art back in 2007 and that "RP" on the bottom left sure looks like the ESRB's "Rating Pending" symbol.
Or maybe it's just a group of very excited fans with a lot of crayons.
I've reached out to Rockstar to ask what's up, but in the meantime, you can click on the photo above to add thoughts and speculation with our nifty new image annotation feature.
(Photos snapped and sent to Kotaku by hilarious Twitterer @dogboner.)