NPD: In One Year, Australian Online Game Purchases Have Doubled

NPD: In One Year, Australian Online Game Purchases Have Doubled
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With sites like GOG, Desura and Steam regularly offering games for prices below that of local bricks-and-mortar stores, you could comfortably assume Australian gamers are increasingly heading online for their purchases. Well, marketing outfit NPD Group now has figures to back this supposition up.

A story over on MCV Pacific provides an abridged report on the latest numbers from NPD’s local statistics-gathering activities. As of December 2012, 20 per cent of us are hitting the internet for our gaming purchases, up from 10 per cent in the previous year.

It’s important to note that “gaming purchases” in this context covers games, accessories and hardware, including consoles, with software making up a healthy 65 per cent of the pie. The article goes on to mention that majority of purchases fall under the $70-mark, with items priced at $50 or less the most popular.

We’ve covered the main factors behind this shift many times — the strength of the dollar coupled with lower international prices, the convenience of digital downloads and access to a wider variety of (sometimes unavailable or unmodified) titles.

None of these benefits look like they’ll be going away any time soon, so I see no reason why this figure won’t be even bigger come next year.

Image: Will / Flickr, licensed under Creative Commons 2.0


  • It’s just a bloody annoyance though that we’re more often than not getting charged regional prices on digital distribution.

  • “…Accessories and hardware, including consoles, ” with that taking up 35% I wonder how much of that “software” was actual physical copies ordered from overseas like the UK.

    This whole thing seems incredibly weird since the only relevant numbers are digital downloads, anything else is an attempt at inflating numbers for whatever purpose.
    Otherwise the only thing shown is here aussie retail stores are going to go out of business due to disproportionate region pricing by their wholesalers forcing customer online.

  • I’ve double my online purchases of physical games 😀 i can usually get 2 games for the same $90-100 for the one game here if i’m willing to wait the extra week for postage time.

  • I buy most of my games online, i just bought God Of War Ascension off Zavvi for less than AU$40 including shipping and last week i got Dead Space 3 for around AU$35 including shipping again from Zavvi, why should i spend money here when i can get the same items from overseas for much cheaper.

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