This Is How You Use Video Games To Sell Men’s Lingerie

This Is How You Use Video Games To Sell Men’s Lingerie

This weekend, Buzzfeed published an article about Homme Mystere — a lingerie line for men. Homme Mystere offers all sorts of things, from thongs, to bras (bros?) and everything in between. And judging from the promotional photography, it was determined that video games would be a good way to sell this lingerie line.

Not that this couple needs video games to have fun, of course:

Image

While the company has been around for a while, people are paying attention lately thanks to a recent video of their runway show.

Anyway, I’m curious — if you were hypothetically in the market for men’s lingerie, does including video games in the marketing make the lingerie more appealing to you? Or heck, what do you think about their marketing strategy here, period?

Oh, and — if you visit the Homme Mystere website? Make sure to check out the C-Strings.

Finally, The Men’s Lingerie Market Keeps Pace With The Women’s [Buzzfeed]

Comments

  • I have never found Men’s Lingere to be in any way attractive, it has always been a woman’s thing has it not?

  • This has to be taking the piss right? Like c’mon really? Men’s lingerie….. A man wearing pink lacy undies and corsets…. And targeted at straight male gamers…..

    Nice one Kotaku, you almost had me for a second. Pfft male lingerie.. Ha.

  • This has to be taking the piss right? Like c’mon really? Men’s lingerie….. A man wearing pink lacy undies and corsets…. And targeted at straight male gamers…..

    Nice one Kotaku, you almost had me for a second. Pfft male lingerie.. Ha.

  • No man voluntarily wears lace, at least, not in my country. I don’t know what you Yanks are like, but if cheese-wiz and American beer is anything to go by, I wouldn’t put it past you!

    I kid, I kid… kinda. :p

    In all seriousness, I’ve never met a woman who enjoys the concept of male lingerie. Most women I’ve met are just as weirded out by the concept (and just as grossed out when seeing a dude in a G-banger) as we guys are. Who’s their target demo? And before anyone suggests it’s gay men, guess again, gay men generally have good taste.

  • I think if you’re in the market for men’s lingerie then it’s not the video games that don’t belong in the promotional images, but the woman.

  • I think it is an extremely tenuous link (like this article being game related at all, zing!), drawing on the recent popularity of gaming growing – they simply picked an “average” inside activity a couple might enjoy together that could validly depict someone in a state of private undress.

    Just like the second photo is movie/TV watching.

    They wouldn’t have shown the man cleaning or cooking as it would invoke the wrong, anti-female connotations.

  • So is it girl made for men or lingerie made specifically for men??

    I have a banana G-string I got as a present from my bachelor party like 11 years ago, though that is more of a joke thing than a turn on thing.

  • This is probably taking equality in gaming a little too far…
    Really, I’m just upset because I don’t have the figure for it.

  • It’s not exactly new that there are many, many men who enjoy wearing women’s lingerie, so i guess they’re tapping into a market? But idk if the appeal of wearing women’s lingerie is the comfort of wearing lacy, skimpy stuff, feeling “feminine” and enjoying that.. or the taboo of cross dressing, so idk if this will become popular. Whatever makes you feel good to wear i guess 🙂

  • If you can think of it, there is a kink for it. There are women out there who like seeing dudes in stockings and corsets which come as a shock to some. I think sometimes the world would be a bit more fun if people were willing to step outside their comfort zones or at least look at the whole world and see that it’s not as neat and angular as they think it is. Hell, you might even find a new past time you are your partner could enjoy together.

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