I have a soft spot for video game magazines. I spent a long time editing and writing for them, so every time a magazine closes or someone hastily declares the death of print I feel a little sad. The good news, however, is that the most recent Roy Morgan magazine readership figures have been released and video game magazines are among displaying the largest growth in readership.
In terms of percentage growth Hyper leads the way with a massive 84.1% increase from 44,000 to 81,000. As a mag that employees a lot great local freelance writers that makes me quite happy. The Official Xbox Magazine leapt from 148,000 to 180,000 and Game Informer saw a 35.7% increase from 143,000 to 194,000.
In fact almost every major Australian video game magazine either increased its readership or remained static, which is good news for folks who, like me, still enjoy reading magazines.
Roy Morgan research has always been a bit of a grey area in terms of what it represents. It’s not circulation numbers, more of a measure of how many people are thought to be reading and engaging with a masthead. It’s fair to say that you should always take these kind of numbers with a proverbial grain of salt, but it’s still great to see that video game mags are still a force locally.