Although I can't help but feel that the series peaked at The Sims 2, you might be interested to hear that EA has announced the existence of The Sims 4. You might be. You also might hate The Sims, I don't know!
According to the release The Sims 4 seems to be focusing on the offline experience. It refers to celebrating "the heart and soul of the Sims themselves, giving players a deeper connection with the most expressive, surprising and charming Sims ever in this single-player offline experience". That may seem strange considering EA's insistence on always on with Sim City, but I guess it makes sense considering the target audience. The Sims has gone from being something that almost everyone with a PC wants to play, to something a little less interesting to you or I. That's probably a little presumptuous -- you may still play The Sims everyday, but I'm guessing you probably don't!
Still, I have a soft spot in my heart for The Sims. My wife and I used to play together and, for a while there, she was completely obsessed with the game, constantly building impossibly enormous houses using the money cheat, raising our virtual kids. At one point The Sims was a potent cultural force and something you talked about with your friends: with gaming friends, non-gaming friends. The Sims really crossed over in that way.
I'm sure The Sims still makes bucketloads of cash, and I'm sure this announcement will make a lot of fans happy, but it just reminds me of better times for the series!
The Sims 4 s heading to PC and Mac in 2014 and is being developed by The Sims Studio.