Let's not pretend the Oculus Rift is just for games, people! There are a lot of other uses for the pioneering virtual reality headset. Like this one, which lets you virtually watch a movie. At the cinema.
It isn't as stupid as it sounds. The easy way out would just be to play a movie on the Rift's screens, but since that would defeat the purpose, the Korean developer behind VR Cinema 3D got clever.
They've created a virtual cinema, which the Oculus lets you walk around inside. So yeah, you can sit down and watch the movie, or you could... get up and move around.
If you're one of the lucky ones with an Oculus Rift dev kit, you can download the software here and try it out yourself.