Nintendo of America has muscled in on the world of “let’s play” videos on YouTube, inserting commercials into user-made clips that are of “a certain length”.
Seems that late last year the publisher registered with YouTube as a “partner”, registering their content with the video service’s database. While Nintendo claims (via Go Nintendo) that “most fan videos” will be unaffected by this, longer clips “featuring Nintendo-owned content” will now have Nintendo commercials inserted before/after/during them.
This move impacts those who make advertising money streaming “let’s play” videos on YouTube, because those commercials no longer make money for the person streaming the clip.
Nintendo’s full statement on the matter is below:
As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database. For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips. We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property. For more information please visit http://www.youtube.com/yt/copyright/f…
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