This Is What Was Inside Curiousity's Cube...

Some people got extremely excited about Curiousity, about what was inside the cube. I fully expected it to be a GIF of Peter Molyneux eating popcorn, or something equally insignificant, but the above video reveals precisely what the actual prize was and I'm sort of disappointed. I expected the winner to be raised inexplicably into the air and surrounded by lightning. Basically I wanted it to be the end of Highlander.

But the winner, Bryan Henderson from Edinburgh, Scotland, was presented with the above video and told that his prize was a place in Molyneux's upcoming game Godus. Essentially Bryan will become a "digital god".

What does that mean? Well it appears as though Bryan will actually be placed in the game, but Molyneux also referred to the ability to "intrinsically decide on the rule Godus is played on". We're not entirely sure what that means at this point, but I'm sure it'll all be revealed in due time.

Interesting, Bryan Henderson also gets to share in the profits of the game itself, which is actually a very substantial prize depending on the success of the game.

I find the above video itself hilarious. Molyneux appearing all echoey like some digital being, like a balding, mediocre Willy Wonka. It's just amazing. So pretentious. So amazing.

Absolutely brilliant.


    They didn't do a very good job on the green screen. If you watch closely you can see his feet disappear from time to time.

      green screen? i thought this was shot in pete's bedroom or something

    So what was the back up prize if Godus never got off the ground?

      Yeah - suggests that they didn't need kickstarter at all. The game was already confirmed within the studio.

      Couldn't they have just changed the video before the winner saw it? That woulda been pretty easy. They were so vague that they could just make or re-make the video afterward.

        The video was sent separately, was not built in, so they could of sent anything. Which is why I was wondering, if Godus never made it they wouldn't of been able to give this prize, so what were they going to use instead.

    what am I supposed to do now while on the loo?

      Get off your damn smartphone and free up the stalls for someone else who actually needs to go! *growl, waves cane*

      Oh, or try Puzzle Craft. I can lose hours to that.

    In a world of bland repetitive trailers voiced by the same guy, in a world of predictable publicity moves, at least someone is trying to do something creative and out of the box. Gamers critisice unoriginality in one breath and cynically shoot down genuine expression in the next breath. Peter makes an easy target and people love to be negative about someone who dares wear their passions on their sleeve but I applaud him for making the gaming landscape a little more interesting. At least this was an entirely unique publicity device. I've never seen something like this before and I hope he continues to do weird eccentric things. The industry could use a few more Willy Wonkers in my honest opinion.

    Gamers can an incredibly venemous bunch.

      If a 1000% agree was a thing I'd give you that. I absolutely loved the simplicity of this, the ability to tap directly into the human curiosity and to create such emotion from a completely pointless and mindless exercise as breaking digital cubes.. billions of them.

      Honestly the prize was said to change somebody's life and think about that for a second.. This guy was like me and everyone else tapping away at that game last night, likely on th couch plugging away at a pointles app then all of a sudden, within MINUTES he is on the phone with Molly and the studio, thousands of people are watching this still unknown person to see wha decision they would make, then applauding him for doing what we wanted.. THEN to realise he was going to share in the proceeds of a still in development game AND he would play a pivitol role AND then to start seeing every major gaming place and twitter/reddit etc all talking about him.. HIM! The dude that 12 hours ago none of us had heard of and was just like you and I.

      Think about that for a moment, then the publicity that this game has created, especially in amongst the E3 hype and new consoles... we are talking about THIS.

      THEN, finally, consider that likely millions of people have invested heavily into this cube and on some level, they now associate that feling of curiosity and wonder into the upcoming game. If nothing else it creates a positive association... then I see that this game should do really well as a result.

      Put all of that together and I think you get a pretty amazing journey and a great one and I was glad to be apart of it.

      Kinda hard to find the negatives here myself tbh. I thought it was awesome.

        In a way I'm a little sad it's over. I never participated in the game but my friend and I often speculated many weird and mind blowing crazy prizes ate centre.

          It was kinda fun, leaving little ephemeral messages for people when a new surface was revealed.

        DItto. I saw the video in isolation of all other commentary and was extremely jealous that I missed out. I think it's a pretty neat concept.

      Yeah - even if everything he made was a failure, at least he's giving some different stuff a try. I feel the same about Quantic Dream - Heavy Rain might not have been brilliant, but it was certainly an attempt at doing something other than a first person shooter, and that's got to be worth something.

        My thoughts exactly, even if he fails at least he added something new and thought provoking to the gaming industry other than star studded COD trailers and zombie torsos.

        Heavy Rain WAS brilliant! I met someone at a bar once who was talking about kinda wanting to get back home to play it for a second time to do it 'right', and we talked for AGES about it. Comparing the things they did and didn't do, could or couldn't do in real life.

        Although it was also uncovered that I am a semi-amoral jackass. Which, y'know. I already knew, but hey. Social litmus test yay.

          I never actually finished it, because it worked too well.

          I got up to that bit where you as the cop are interrogating a guy who is clearly crazy, and some stuff happens and you've got a gun out. And I wasn't going to shoot him - he was clearly crazy and unwell, and not the killer.

          And then it was getting tense, and a button appeared on screen so I hit it, and it pulled the trigger and shot him. I'd done exactly what the game wanted me to do - I panicked and shot the guy, and felt absolutely awful about it. I couldn't keep going. (I should go back to it.)

            I have a couple friends who stopped much, much, much earlier than that.

            One of them couldn't go on any further at the point where Ethan (the dad) has to kill that other dad. He couldn't pull the trigger, but he couldn't let his boy die. He stopped playing. Another one? She couldn't get past chopping off the finger. And I know when crawling through the broken glass, I spent the whole time wincing and worrying how this would slow Ethan down in future, and grumbling through sympathetically gritted teeth, "There has GOT to be a better way..." I was sorry to him that I couldn't find it. Like I'd let Ethan down. Don't even get me started on feeling like I let down Norman Jayden the FBI dude...

            Seems my friends didn't want to experience the (probably horrible) consequences of 'failing', but also couldn't see through the grim and grisly task without feeling dirty or tainted and worrying about what it said about them as people that they can actually see themselves in a situation where they might actually take a human life, or something else they feel strongly about. So they turned the box off. I get that. I was tempted a few times. The fact that they FELT anything at all, thanks to a video game is what impresses me.

            But it makes me wonder what that says about life. People who can't or won't do whatever it is life has put in front of them, for whatever reason, but also can't face the consequences or hardships of failing...

            Life doesn't have an off switch, though. I wonder if maybe that's why some folks create their own 'off switch'. Huh.

      The thing is... humility and hubris. Peter keeps telling us how brilliant and groundbreaking his next project is. IMO he needs to stop self promoting his own 'innovation' and innovate without becoming a caricature of himself.

        All that aside, I'm not interested in Godus or even the cube game. I just dislike the tone of the article. They call him balding, mediocre, pretentious. They joke about being disappointed and even expecting the prize to be something dumb or insignificant. I don't get the snark against him, especially since this is a pretty unique and interesting idea. I don't get why people see Peter and immediately focus on the negative aspects of this particular 'experiment'. Peter has produced some duds, and he's also produced some gems but that doesn't seem to slow the bandwagon of snark.

      This is probably why:

        That sounds like one of the things that irritates me about almost all game developers. They release a game and they'll do Q&As defending dumb design choices and the moment they start promoting the sequel they crucify their previous game as throw it under the bus and talk about how broken it was and how they're fixing their mistakes. Peter promises a lot of innovation but I'm afraid he didn't invent that annoying behaviour.

    Who would have known that when Molyneux used words like "life-changing" and "amazing" he really meant "trivial" and "poorly executed"? What could there possibly have been in his body of work to prepare us for unsubstantiated hyperbole and ideas that don't really live up to their potential? ...

      I don't think there could have been anything better inside the cube. From all the speculation I read I never once heard anything that matched or out did this idea.

      I and judging by the responses - many others think it is a great prize. I would have loved to have been the one who won, and am even a little jealous (Although I only broke about 10 blocks months ago). Would have definitely changed my life - if only in a small way, but has the opportunity to change it in a massive way.

      Truthfully I was hoping it was going to be something shit so we could all get in on the flame war and backlash for false advertisement, but when I read the reveal today I was dissapointed that it was really a great prize.

      I would go as far as to say - if Molyneux had revealed this as the prize from the beginning, the block would have been smashed in 1/4 the time.

    I'm not sure whether to regard this as promotional marketing genius or not. Anyone who paid to chip away faster has essentially paid for promotion of Godus. Of course, the question now is whether profits includes the funds raised in Kickstarter as most of the people who want the game initially will have already pledged.

      I'd go as far as to say they've unknowingly invested money in producing Godus. This is the cross-roads of crowdfunding and marketing genius. It is not amazing in terms of gameplay, but the experiment has been totally successful as far as PM and 22cans are concerned.

    Wasn't the secret inside the box meant to be ... ya'know ... a secret? I thought only the winner would find out what the prize is. Odd that this video is on the 22Cans official youtube channel.

      The winner was given the choice to reveal the video or not. He chose to release it.. It was on vimeo password protected until that happened.

    So in the end people spent 150 days clicking for a promotional video?

    I hope nobody buys this game. Haha!

    I thought Curiosity was NASA's Mars rover.

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