Booth Babes? So 2012. Booth Bros Are Where It's At Now.

Whether they love them or hate them, video game industry watchers are well aware of booth babes, the women paid to wear revealing or form-fitting clothes and draw attention to various companies' wares. They've been the subject of scorn and missed connections. Now, people have different hotbodies to ogle. Male ones. Booth bros.

This year, IndieCade stocked their E3 territory with booth bros, singlet-wrapped specimens of beefcake that strutted amongst indie titles like 7 Grand Steps by Mousechief, Robot Loves Kitty's Legend of Dungeon, and Asteroid Base's Lovers in a Dangerous Spacetime. This pic comes courtesy of journalist/developer Brandon Sheffield. No word if anyone's fallen in love with these guys yet but honestly, it's just a matter of time, right? E3 can be cold. and lonely.

[Via Twitter]


    I can't wait for the load of hypocritical guys complaining and asking for them to be removed and replaced with women!

      I cant wait for the load of guys saying this is exactly as bad as female objectification!

        On one hand I don't care, on the other hand I don't care! They all look like they're having a good time and as long as noone is harassed then let them have their fun!

          I dunno man, I dont mind it so much but the outfits are just wrong and make me feel uncomfortable. Make them wear suits, men can be attractive in suits.

            Same with ladies in sexy pant suits. But alas, that's not waht the punters want. Cut lunch all the way.

        I can't wait for the outrage and uproar over it by absolutely no one because it's ok if it's males.

        (I know someone will take it the wrong way so I'd like to point out that I know female objectification is a real problem and do what I can to prevent it, it's just interesting to see the disparity between reactions to females and males doing exactly the same thing)

        Last edited 13/06/13 7:15 pm

    WHAT!!!! This is so sexist against men. Someone should start a kickstarter to make a youtube series on this. I blame women for objectifying men like this.

    Last edited 13/06/13 4:56 pm

      I can't tell if you're being satirical or if you're being sarcastic to say that there's no sexism against women in the games industry.

    Evan, you always take photos of guys arses in tights?
    And why has the guy in yellow got his thumb up the arse of the guy in red?

    Obviously we need more pictures in order to make an informed decision.

      More photos here:

    I'm pro booth babe and pro booth bro, as long as they are there by choice, getting paid and doing their job.

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