Kogan May Sell An Imported PS4 In Australia

It’s fair to say that the news of the price differential between the US and Australian PS4 hasn’t been met warmly, although it appears we may be able to import from Amazon US. But what if you wanted to deal with a local retailer but pay near to US prices? You may just have that option, thanks to Ruslan Kogan.

Direct importing technology is exactly Kogan’s game, and while he didn’t invent it, he’s made an awful lot of money out of buying tech gadgets cheap overseas and then delivering here. So I posed the question to Kogan’s PR representatives this morning. They’ve just sent me a statement, and while half of it is just spruiking Kogan (which I should have expected) it did end with this statement:

“We’re certainly hoping to be delivering the PS4 at Australia’s best price when it becomes available.”

Interesting. Not quite a promise, and obviously there’ll be some small markup to make it worthwhile for Kogan, but it’s another potential avenue for those who don’t want to pay the Australian RRP for the PS4.


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