From five-hundred ninety-nine dollars and Riiiiiiidge Racer seven years ago to more flattering presentations today, Sony CEO Kazuo Hirai has been one of the gaming industry’s most .gif-able and meme-able public figures. Hirai wants you to know he’s cool with that.
Well, you know, I think that especially with the PlayStation business, I used to get that a lot, as well, even when I was running the PlayStation business in the US, whether it’s YouTube or just other websites. And, you know, obviously the gaming world has a tendency of really enjoying that. And I’ve come to also, you know, look at it from a perspective of ‘That’s really creative.’ So I enjoy some of the stuff that folks have done. I like to think that the visibility that I get is not a visibility of me personally but in fact a representation of the visibility that Sony gets worldwide so I’m more positive about it.
Hirai may have stepped on a couple of rakes at E3 2006, and it certainly felt like a disaster at the time. But if you can laugh at yourself and, more importantly, not repeat those mistakes, yesterday’s keystone cop can still become today’s action movie hero.