The PS4 Was Designed To Not Embarrass You

The PS4 Was Designed To Not Embarrass You

Your parents come visit your house. Or the person you’re dating gets their first look at your living room and your entertainment centre. They see your hot new PlayStation. Sony hopes their next console won’t suddenly bring you shame.

The PS4 “was designed to be an impact product in an entertainment centre,” Sony’s VP of PlayStation hardware marketing John Koller told Kotaku last week, when asked to describe the intent behind the look of the new console. “We wanted the design to be something sleek, something people feel proud about including.”

Koller was talking to a reporter who opted for the purple GameCube over the black one, so please understand that what someone is proud to have in their entertainment centre might vary.

To Sony, at least, the research shows that people want something sleek and black. “We think it’s best, actually,” Koller said. Not white? Not colors? Black? “The research we’ve done show most people appreciate that,” he said. “For those who appreciate colours, we do offer them for other platforms. Nothing to announce here or plans for PS4.”

Koller believes that the blue light that crosses the side of the PS4 will become the machine’s visual signature. It lights up when the machine is on.

The console can stand with the help of a stand. Otherwise, it lies flat.

As we noted last week, at least one of Sony’s top people hadn’t even seen the PS4 console until recently. Sony’s head of worldwide game development, Shuhei Yoshida, told Kotaku he just saw it a couple of months ago, well after the February 20 public reveal of the PS4 DualShock controller, logo and games.

“We were heavily involved in designing the DualShock 4 even at the time that no idea existed, because it’s the interface,” Yoshida said. “We were there as a team. But the box, it’s just a box. When I finally saw it, it was near-final and I was amazed by the thinness and lightness of it. It looked already like the second generation of a console. I compared it to the second generation of the PS3. On PS4, first-gen is almost exactly the same dimensions. More than the aesthetics of it, the smallness of it. I am so psyched.”

PS4… it has a nice tilt to it, and it’s definitely less embarrassing than the Hey You, Pikachu! N64.


  • If someone actually thinks less of you (women i mean) about the fact that you own a PS4 (or any console), that must be one shallow F bag and you’d be wise to dump her like radioactive waste

  • “For those who appreciate colours, we do offer them for other platforms.”

    Whooooah, they’ve been speaking to the same PR firm as Microsoft 😮

    “”Fortunately we have a product for people who aren’t able to get some form of connectivity…It’s called Xbox 360.”

    Edit: yes I’m kidding around.

    • Sony will already struggle to provide enough PS4s to meet pre-order demand alone. More colours would just kill them for now. Although you can safely expect more colours within a few years.

      If you hate the colour so much just paint it yourself. Much easier than trying to bypass the 24-hour check in DRM from Microsoft.

    • i read it pretty much the same. lol. i actually wonder if that line really was yet another dig at MS, for their comment about getting a 360.

  • Does anybody know how many USB ports it has? One thing that annoyed me about my PS3 is that it only has 2 USB ports. It’d be nice to have 4.

    • Going by some pictures I’ve seen, it looks like there’s two in the front, not sure if there’s any in the back.

      Would’ve been awesome if it had 4 like the original “Phat” PS3. I guess most peripherals will be bluetooth enabled.

      • At least the Eye can plug into the back then. It was always slightly irritating having it plugged into the front of the PS3 on the rare occasion I used the Move.

      • That’s what it looks like – the USB port on the back is marked “AUX”, so it’s probably mainly there for the Eye.


            There are really no other options – the back is rather frugal when it comes to connections.

            I’m guessing the front two will share a USB controller (and hence, bandwidth), and the rear one will have a dedicated controller and bandwidth, to facilitate the Eye. I remember the early days of Kinect (on PC) requiring a dedicated USB controller because otherwise it wouldn’t have the bandwidth to push its data, so I’m guessing the Eye will be similar in that regard.
            So, it’ll likely be a case of “the Eye will only work if connected to the rear USB port”, but you can use that port for anything else if you aren’t using an Eye…

  • I want my console to be discreet. Not because I’m trying to hide it from other perse, but because I don’t exactly see consoles as a conversation piece either. I just want it to blend in with the rest of my entertainment unit.

  • What can be embarrassing is if this thing sounds like the engine of 747 starting up when you turn it on…lets hope these new toys got their thermodynamics right!

    • If you stack a few of them on top of each other you could make a scale model of the Tyrell corporation’s pyramid-type headquarters building from Blade Runner.

  • I chose the purple Gamecube and added the worst looking brown camo faceplate to my 360phat.

    I like ’em dodgy 😀

  • So glad Sony put that blue light in, hopefully it bleeds into all angles of the console. The ps2 blue spectrum was amazing and just so sleek.

  • howcome the first picture its rectangle shaped then second its all angled? can it morph without the stand?

    • If you compare the placement of the PS logo on the two of them, you can see that what looks like a normal amount of perspective on the left-hand side of the first image is actually a front-on view of the slant of the side.

      It’s confusing because we’re used to that 3/4 view as a product shot, but the first photo is straight on the front of the console.

  • At least it doesn’t have a proprietary ‘accessories’ port with no indication of what it’s for…

  • It really does look like it will blend in with whatever else you have there. The Xbox One kinda does the same thing. Just big black boxes, really. I almost yearn for the days for the simple beauty of the SNES or the original Playstation.

    • have to agree with this, you could glance at someones entertainment unit and go “Oh, you have a SNES or NES or Dreamcast etc, we should power it up a little later” now you barely notice its existence outside of a wayward controller on the lounge or discarded game case

    • Blend in? I can’t think of anything in my house that is all angled like that, it’d stick out like a sore thumb.

  • I just want it to wom when I turn t on and that blue light appears.

    Remember the Wii ads where it made the wom noise? So sad that the actual system just made a weird clicking noise, followed by a menu clicking noise, followed by that anoying nintendo home screen noise.

    I want wom.

  • What are you talking about?! My Pokemon Nintendo 64 is the center-point of my lounge room! It always has been. I like quirky stuff in my lounge room and the PS4 will be added to my collection if it looks the way it does. Blue stripes are always epic.

  • I am more worried about my Tranformers and WoW megabloks to be honest. Though I wouldn’t want to be with someone that didn’t take me for me so really I wouldn’t mind if it did embarrass me, just saves me some time 😉

  • What happened to the sleek curves? This and the Xbone have the grace of an early 90s VHS player.

  • Yeah, I’m “meh” on all 3 of the new boxes. I too like them to stand out. I want something funky that makes a statement by the TV. I originally got the black Cube, then later wished I’d got purple. Oh well, all dull black boxes from now on, then. 🙁

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