A new review by consumer advocacy magazine Choice has compared the upcoming prices of 10 PS4 games and 13 Xbox One games, including Battlefield 4, Call of Duty: Ghosts, and Destiny, to find a 37% price discrepancy, on average, between here and the United States.
This comes one day after the federal governement's IT Pricing Enquiry which claimed that game publishers hadn't even tried to justify their higher prices for digitally downloaded games in this region.
In Choice's submission to the enquiry, they quoted some findings of the Interactive Games & Entertainment Association:
The Australian video gaming industry generated $1.161 billion in the year to December 2012 with the top 10 titles accounting for 46 per cent of all sales
Choice's Director of Campaigns and Communications, Matt Levey, goes on to say:
“Our analysis of the available game prices has shown that Australians will pay an average of 33% more for PS4 games and 29% more for Xbox One games. This is after excluding Australia’s 10% GST.”
According to Choice, over 200 products were surveyed and it was "found that Australians were paying around 50% more for software, computers, iTunes and (of course) games."
Again, things we already know. Will this latest wave attention lead to lower prices? The short answer is no - lower sales will, though. Until people vote with their wallets, not much will change.