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If you were wondering how long it would take Disney to really grab the Star Wars franchise by the neck and start squeezing, the answer is: not long!
This (admittedly slick) clip is a tease for a Star Wars “takeover” of Club Penguin, Disney’s kid-centric online game.
Yup.
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Well they paid something like $4 billion dollars for Star Wars, didn’t they? You don’t spend that kind of money on something and not use it. Unless it’s a desalination plant, I suppose.
Yeah, it’s a real shame considering how much of a tight lid George Lucas kept on the franchise. Boy, he never would have whored out every aspect of Star Wars in every conceivable way to make a buck… Oh, wait…
Oh no they’re using a star wars themed event for a website frequented by children, the humanity. This fundamentally changes everything about Star W- oh wait, no, it doesn’t matter at all.
I thought that trailer was done pretty well.
I honestly don’t have a problem with Disney milking Star Wars. The universe is big and deep enough to handle it.
I’m personally hoping for a tv series that is more “slice of life” in the SWniverse, kind of like Deep Space 9.
If you were hoping for any kind of reverence from Disney, you’ll be as distraught as you deserve, I guess O.o
Let the milking begin!
What is everyone getting worked up about? Star Wars was originally intended to be marketing franchise, hence Lucas demanding merchandising rights. Star Wars hasn’t been sacrosanct since the beginning, remember the Holiday Special and Caravan of Courage?
I will also bring to your attention that new people are born every day and that this is obviously aimed at the new set of young kids who want to enter the Star Wars universe. Let them have it.
While I’m no expert, I do remember hearing something along the lines that when Star Wars was completed, there was not as much faith in it as Lucas first imagined and no one really wanted the control of Merchandise rights – so he kept them, rather than sell them. The rest is history.
I think they will be getting closer to the bottom when we start getting direct to DVD movies being released.
I don’t think this is too bad, I know my nieces and nephew will be all over that
LEGO Star Wars was the single best thing ever when I was 18. Original X-Box, playing Chewbacca trying to escape my Yoda wielding friend’s wrath. Ah good times.
Remove “Club Penguin” from the logo, and you’ve pretty much hit the nail on the head.
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