The fact that an anticipated, well marketed video game has sold a lot of copies is hardly surprising, but success isn't always guaranteed in the world of entertainment — particularly when launching a brand new IP. That said, Sony has just announced that its latest blockbuster release The Last Of Us has sold 3.4 million units, a result it is claiming has "surpassed all sales expectations".
"These sales figures are a testament to the blockbuster quality of The Last of Us," said Shuhei Yoshida, President of Sony Computer Entertainment Worldwide Studios. "The teams at Naughty Dog are true visionaries and their storytelling capabilities are second to none, this title is an undisputed demonstration of that. PlayStation continues to be committed to delivering unique gameplay experiences that redefine the interactive entertainment industry and The Last of Us is a perfect example."
I guess the success of The Last Of Us is testament to its quality, but there are other factors: releasing late in a console's lifespan helps, as does word of mouth, which I suspect has been paramount in pushing this game to a wider audience. The Last Of Us is a game you want non-gamers to play — it's the kind of game you want to share and discuss with others. 'Look Mum and Dad, this is what these gosh darn video games can do now'.
Interestingly, it's looking likely that The Last Of Us may end up outselling all of Naughty Dog's previous PS3 games. That's a big surprise for me considering its a far more sombre, slow paced experience of a video game compared to the high octane Uncharted series.