What's happened in the business of video games this past week ...
QUOTE | "If improved graphics aren't combined with better animation, all these games are going to dive into the uncanny valley." — Julien Merceron, worldwide tech director for Square Enix, talking about escaping from the uncanny valley with next-gen games.
QUOTE | "It takes women working on games for games to change." — Media Molecule studio director Siobhan Reddy, talking about the need for more women to work in the game industry as the audience is expanding.
QUOTE | "We won't even start if we don't think we can build a franchise out of it." — Tony Key, SVP of sales and marketing for Ubisoft, talking about why Ubisoft wants every game to be a major hit.
QUOTE | "You don't really want to know how the sausage is made; you just want to know it tastes good." — Mitch Gitelman, executive producer for Shadowrun Returns, talking about the Kickstarter process.
QUOTE | "Now you essentially need to form a marriage with gamers." — Sergey Titov, CEO of investment company Arktos Entertainment Group, talking about how game development has changed over the last 10 years.
QUOTE | "eSports is the fastest growing media area in games." — David Rice, SVP of CBS Interactive's games division, talking about why they are pushing strongly into video programming.
QUOTE | "Steam just might be using some psychological tricks to get you to buy and play more games." — Jamie Madigan, psychologist and expert on video games, talking about how Steam is hacking our brains to boost sales.
QUOTE | "We don't really work with design documents in Candy Crush Saga." — Tobias Nyblom, designer for King's hit mobile game, talking about how their team is so small they just brainstorm, implement and polish.
STAT | 15% — Drop in June's US retail sales of video game hardware, software and accessories compared to June 2012; hardware sales plunged 30% compared to June of last year.
QUOTE | "When we make games we really want people to surprise us." — Ubisoft creative director Michel Ancel, talking about how he wants games to let people have their own experience rather than a scripted one.
STAT | 42% — Drop in Ubisoft's revenue for the quarter ended June 30 compared to last year's quarter; Ubisoft noted last year's quarter saw the launch of Ghost Recon: Future Soldier and this year had no comparable release.
QUOTE | "Legislative and political winning is about preventing them from putting you out of business." — Richard J. Feldman, former NRA political director, along with others talking about how the ESA outspends the NRA on lobbying.
This Week in the Business courtesy of GamesIndustry International