Five years ago Rockstar Games attempted to become a registered trademark in Australia, but it only managed to enter the register yesterday, July 8. Why did it take so long?
Tim Lince, Australian journalist and trademark obsessive, has been following the story for a while and he reports that Mark Burnett, producer of shows like The Voice, The Apprentic and Survivor had been resisting through his production company JMBP, Inc. and only withdrew his opposition to the registration towards the end of June. It seems as though the dispute was, in part, to do with the show Rock Star, which was Executive produced by Burnett.
But recently Burnett withdrew his opposition, clearing the way for Rockstar to finally register its trademark here in Australia.
For more information on the story head to TM Watch.