This is Murasaki Baby, a newly announced Vita game that looks absolutely fascinating.
OK, seriously - what is it with all these Gamescom videos and their tendency to switch between a direct feed of the video in question (which is what we want to see) and some wide shot of the whole auditorium with the video barely visible in the distance at the front of the room. I want to see the footage of the game, not the back of a dark room.
Some video editor needs to get the sack for this coverage. T'was great to try and watch IGN's Greg Miller tackle a PS4 interface video with so much crappy footage (he makes some commentary throughout) - http://au.ign.com/videos/2013/08/20/ps4-the-interface-frame-by-frame
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