We've had regular unboxing videos, which are fine, and we've had 'sexy' unboxing videos, which are shit. What we haven't had are 'being attacked by brutally efficient attack dogs while unboxing' videos.
But that's what the guys from Rally Point, a community video series focusing on Rome II, did. They tried to do an unboxing video of the upcoming collector's edition of Total War: Rome II. Whilst being brutally attacked by trained animals.
I really love this. It's funny to see human beings attacked by dogs. Obviously it's marketing, but it's good marketing. It has dogs biting people! I think that's a positive.