What Happens When A Game Runs Out Of Marketing Money

Mobile puzzler Dragon Academy didn't have millions to spend on cinematic trailers and E3 booths. Indeed, it ended up with a marketing budget of...$11.13. What can you get for $US11.13? Some stupid Vine videos, that's what.

And...exposure on an international video games website. Bargain.

But seriously, this is as cute as it is effective.

Dragon Academy [Site]


    For $12.13 the videos would have been shot using the right orientation... Although of course that may have been deliberate.

    Last edited 27/09/13 9:30 am

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