Twitter Hijacking Is Not Cool #NYCC

Twitter Hijacking Is Not Cool #NYCC

Today in News That’s Sketchy As Hell, here’s one of the worst social media gaffes we’ve seen in a very long time: New York Comic Con hijacking peoples’ Twitter accounts without their permission.

See, attendees at the convention this week were given the option to connect their Twitter accounts to their badges, as Mashable reports. This isn’t exactly unusual — in the world of Web 2.0, there are often valid reasons for linking your social media accounts to third parties: identity verification, cool contests… that sort of thing. What is unusual is when those third parties try to tweet for you without your permission.

Yep — someone at Comic Con thought it’d be a good idea to hijack attendees’ Twitter accounts and send out messages without asking. So if you happened to be following, say, Mashable‘s Chelsea Stark, or Polygon‘s Brian Crecente, you might have seen some casual, conversational messages about how amazing the show is.

1 #NYCChttp://t.co/ykhDvP1SLj
— Chelsea Stark (@chelseabot) October 10, 2013

So much pop culture to digest! Can’t. handle. the. awesome. #NYCC http://t.co/KWGNcKPdJd
— Brian Crecente (@crecenteb) October 10, 2013

Then you might have noticed those folks noticing they’d been hijacked.

RT So much pop culture to digest! Can’t. handle. the. awesome. #NYCC http://t.co/XShKBd3LVP This wasn’t me. It was NYCC tweeting for me :/
— Brian Crecente (@crecenteb) October 11, 2013

And pointing out that they’d never agreed to let NYCC tweet on their behalf.

@WadeKSavage I authorised the NYCC app through twitter, but it never clearly said: we’re posting for you. I know, because I HATE that stuff.
— Chelsea Stark (@chelseabot) October 11, 2013

Obviously, a lot people were pretty pissed about this whole thing. Who the hell wants a convention pretending to be them? IGN’s Greg Miller, for example:

Hey, @NY_Comic_Con. I did not Tweet this. What the hell? Your wifi? Your app? pic.twitter.com/GqMgsi712B
— Greg Miller (@GameOverGreggy) October 11, 2013

Think these are real tweets?

Twitter Hijacking Is Not Cool #NYCC

Or these?

Twitter Hijacking Is Not Cool #NYCC

Seriously, this is one of the most heinous Internet gaffes I’ve ever seen. What social media expert thought people would react well to this?

Just this morning, New York Comic Con addressed everyone’s… concerns.

FYI – do not fret if #NYCC-ID tweeted as you yesterday! We shut this opt-in feature off so it won’t happen anymore. Have a blast at NYCC!
— New York Comic Con (@NY_Comic_Con) October 11, 2013

Notice the lack of apology, or regret, or explanation as to why they thought it’d be a good idea to hijack peoples’ Twitter accounts.

We’ve reached out to the folks who run New York Comic Con to ask what on earth they were thinking. We’ll let you know if we hear back.


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