And we thought Argentina had it bad. In Brazil, the land of high video game import taxes, PlayStation fans will have to shell out R$3999 for Sony’s next console come November 29. That’s roughly $US1850, or $1923 Australian. Ouch.
The $50 price advantage the $549 PlayStation 4 enjoys over the $599 Xbox One here in Australia is nothing compared to the massive difference between the two in Brazil. According to our Brazilian sister site, Microsoft’s console will be sold for a mere R$2200 or $US1016.
Why the massive difference? Speaking to G1, Sony Brazil explained that between 60 to 70 per cent of the cost was made up of import fees and taxes. That would come out to $US1292 in fees, leaving only $US554 for the console. Sony also announced that games for the system will run a relatively reasonable R$179, around $US80.
In comparison, the 120GB version of the PlayStation 3 launched officially in Brazil in 2010 for R$1999, or $US923.
South America is certainly getting the shaft when it comes to the PlayStation 4 prices. As reported previously, Argentinians will be paying $US1100 for the console, while in Chile the unit is priced at 329,999 Chilean pesos — about $US1700.
According to research from GfK cited by Kotaku Brazil, the Xbox 360 is currently the most popular video game console in the country, with an 85 per cent market share. Considering the cost difference between the two next-generation consoles, I don’t see Sony gaining very much ground there in the years to come.