The image you're seeing here was posted this morning by PlayStation Germany's Facebook page. It's a PS4 demo unit, complete with big TV, games, two controllers and a camera.
Smart move not just including two controllers (for stuff like FIFA), but also those big guides to PlayStation Plus and the Vita. Actually including a Vita with the display might have been more informative, but then, also more expensive. And confusing.
And while the games on screen might not seem exciting, look below. If every unit (it's unclear if this particular model is destined for all retailers, or if there will be changes made) comes with a playable demo of Watch Dogs, Second Son and Killzone, these babies will be worth tracking down.
If those are just ads, though, and the only games are the ones on-screen... hrm.