Hype season has begun. We are less than a month away from the debut Xbox One and the spot above is one part of how Microsoft will be trying to sell their next-gen console to TV-watching folks around the world.
The fusion of television watching and high-end gaming sits at the centre of the "Xbox One: Invitation" ad. That makes sense since it will be airing during the upcoming instalment of Sunday Night Football.
Making ordinary folks the hero of imaginary worlds is a reliable trope and that's probably why this advert reminds me a whole lot of Sony's excellent "Michael" TV spot for the PS3.