Tetsu Sumii would in most circumstances be a man you'd never hear of. So it's nice that Sony have given him a shout-out on the PlayStation blog. Why? Because he designed the PlayStation 4.
Not the guts, of course, but he is the main man responsible for its appearance. You know, the box that so annoyed everyone when it didn't turn up to its own unveiling back in February.
Saying that his original idea was "totally different" to the box we've got now, he adds that the driving force behind the PS4's design was simplicty.
"I just wanted to make a simple object for the living room", he says. "Sometimes products are a little too exaggerated. It should be simple. That's my thinking."
He also says that the machine's sloping appearance and "valley" running through the middle are there so the PS4 looks good from "every angle" (something Sony touched on back in June).
If you want to read more on PlayStation design stuff, check out this feature on Teiyu Goto's controller design
Meet Tetsu Sumii, the man behind the look of PS4 [PlayStation]