Xbox One Game Tweet Backfires Badly

Xbox One Game Tweet Backfires Badly

Next-gen kicks off this November. That means there are a ton of developers out there busting their butts off to get launch games out on time — and Ryse: Son of Rome, an Xbox One exclusive developed by Crytek, is no different.

Today, the Ryse Twitter account boasted about feeding the developers working on the game through “crunch” — a term that refers to the practice of working long, sometimes gruelling hours to ship a product:

By the time #Ryse ships for #XboxOne, we will have served the crunching team more than 11,500 dinners throughout development. #RyseFacts
— Ryse: Son of Rome (@RyseGame) October 15, 2013

The thing about crunch is, while it does result in many of the games we know and love, it’s also kind of unhealthy. Crunch can get in the way of relationships, it can burn developers out and mess with their quality of life. Despite being a known problem, crunch is still around.

To generalize, there are people in three camps when it comes to crunch: there are those that view crunch as a testament to passion and work ethic, those who hate the practice and wish the industry would develop better practices, and those that see it as a necessary evil for the industry to continue working the way it does. But needless to say, people feel strongly about the subject…which is why it’s not so surprising that people responded strongly to the Ryse tweet. In fact, the hashtag included in the original Tweet has been taken over by mostly sarcastic or incisive comments about crunch culture, or Ryse itself:

The divorce of my parents eventually led me to a life of crime but, man, that launch game was REALLY polished.

#RyseFacts Facilitate the subjugation of countless peoples and the rise of Western European genocide, imperialism, and slavery

You have to perform a QTE to eat dinner during crunch.

(To contextualize, some of these tweets riff off the fact that you can mash to mastery in Ryse.)

#RyseFacts: Devs say that when #Ryse ships it will be like watching a baby be born, which they missed because they were crunching on #Ryse

#RyseFacts Stockholm syndrome can take many fun forms, like being proud of working 120 hours a week on QTE sequences.

#RyseFacts – devs love #Ryse more than their families but not quite as much as pizza. Who will you abandon for #Ryse when you play it?

#RyseFacts Help I’m trapped inside a game dev factory. Have not seen sun in 3 months. Send rescue. Miss loved ones. Sarah, I’m sorry

#RyseFacts It’s not worth sacrificing your personal life to ship a launch game. You should take time each day to appreciate your loved ones!

AAA Game Development: Where dinner is served with a side of exploitation. #Ryse#RyseFacts

I really hope #RyseFacts is a passive aggressive attempt by the @RyseGame production team to tell management to fuck off.

@RyseGame oh wow, I love dinner! Any tips on how to get into the games industry? #cool#dinner

@RyseGame That is disgusting. A well-managed studio wouldn’t need to be crunching in the first place. Do not take pride in this fact.

Great to see our overtime as a marketing achievement. Disgusting. #RyseFacts

Ryse wasn’t crunched in a day #Rysefacts

The #Ryse crunching team made 11,500 escape attempts during development. Our drones persuaded their return every time. #RyseFacts

“You will eat this McRib sandwich for the glory of Rome!” #RyseFacts#dinnertime

Not all of the responses are on Twitter, of course. Here’s a fantastic photoshop by xxracerxx on neoGAF:

Xbox One Game Tweet Backfires Badly

We’ve contacted Crytek to ask about about the tweet and will update if they comment. For now, you can view all the tweets under the #RyseFacts hashtag here.

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