Well, that might be the weirdest headline I've ever had to write.
Garth Midgley is the CEO of GOATi Outsourcing. You might not have heard of this company, but you've sure as hell seen its work in games like Darksiders II, L.A. Noire, The Darkness II. In addition to running this company Garth has been appearing on 10's new show 'Recipe to Riches', a reality show where contestants compete to have their recipe appear in Woolworths. Garth just went and won the bloody thing.
His recipe? A type of chocolate covered popcorn called 'Chocorn'.
The idea of Recipe to Riches is to create a product and have it placed in Woolworths. Garth's Chocorn apparently sold out across 900 Woolworths stores. Now he's won $100,000 and a permanent distribution deal for Chocorn.
Apparently it's delicious.
"I must have made millions of pieces of Chocorn," said Garth, "tried out thousands of flavour combinations and put it through hundreds of focus group tests with friends and family to get the base recipe and all of the different flavours just right.
"This is like my childhood Willy Wonka and the Chocolate Factory dreams come true."
Garth's dayjob as CEO of GOATi Outsourcing involved doing the animation and cut-scene animations for plenty major video games, most notably in games like L.A. Noire and Darksiders II.
Chocorn will be available in Woolworths throughout Australia starting next year.
Garth wins Recipe to Riches [TV Tonight]