I've had a tumultuous relationship with Gran Turismo over the years. I used to love it. Then I hated it, bored of how sterile and lifeless it had become. Now... I appreciate it for what it is. I've got Forza for when I want to get behind a car and go "WWWAAHAHHHHAHAHHAH". For those times I want to play the video game equivalent of sniffing an expensive car brochure, I've got Gran Turismo.
Which is probably why the game's launch event in Spain looked so awesome. These kind of things are normally a dull affair. Some loud music, some demo booths, some developers droning on about stuff they're being forced to drone on about by marketing.
Sticking a bunch of very expensive cars on the side of a mountain in the gorgeous Andalusian town of Ronda? Not dull.
There was even the cute touch of locals naming a street in the town after the series' creator, Kazunori Yamauchi.