The Xbox One ad here, which features a woman who loves playing Dead Rising 3, has been running since November 11. I just saw it in a pre-roll of a GameTrailers video today. First time I ever actually appreciated seeing a pre-roll ad!
If people are going to complain about Xbox One marketing that supposedly dismisses female gamers — as so many did last week regarding this ad — we might as well put some sunshine on an Xbox ad that celebrates one.
The most cynical take I think you could have about this ad is that the commercial is a play on the exoticness of a woman who loves DR3.
Going glass half-full though, we see an ad here that simply suggests that games about slicing zombies are appealing to people who aren’t male. What a concept!
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