Say what you will about Call of Duty's diminishing returns as games, but even those unmoved by perks and tangos can usually enjoy the ridiculously OTT trailers Activision puts together to sell the series.
Take this new one today. It's for some DLC. A few maps, that sort of stuff.
But they went out and got Stephen Graham, one of my favourite actors on the planet, who is absolutely killing it as Al Capone in Boardwalk Empire. And then spent more on the ad than they probably did on the DLC itself.
Which... now that I've typed that out loud is actually a little sad.