It sure looks like him! But, what's with the nunchaku? And is he riding a raptor? With a rastacap?
The armour does resemble Commander Shepard's N7 Armour from Mass Effect 2. There are some differences, though. Try to spot them:
Not sure if EA, the game's publisher or BioWare, the game's developer, signed off on the Old Spice spot, which you can watch below.
Kotaku is following up with EA and will update this article should the company comment. In the meantime, enjoy this: