Investors are screaming out for it, but Nintendo is remaining relatively stubborn. Nintendo President Satoru Iwata believes the key is not to bring Nintendo's games to other platforms, it's making people aware of console games using mobile devices.
"The spread of smart devices does not spell the end of game consoles. It’s not that simple," he said.
"It doesn’t mean that we should put Mario on smartphones."
The interesting thing about investors pushing towards the mobile market is that, for Nintendo, the handheld business is booming. Many believed it would be the first to suffer with the rise of smartphones, but the 3DS continues to be the highest selling console in the market, even with the release of the PlayStation 4 and Xbox One. The fact is Nintendo's troubles started with the Wii U, a console that's struggling to keep pace with its competitors.
Nintendo's response has been to add funds to its research and development which suggests a few things: Nintendo believes its best move is to make more video games. Software sells consoles: that's always been the mantra at Nintendo. It also suggests that Nintendo may be fast tracking the release of a new home console or that it plans to work on more new IP. Perhaps Nintendo is looking at making inroads into the mobile market in different, unique ways.
Regardless of what it means, change could very well be afoot at Nintendo.