Origin PC is calling the new PC enclosure they've created "the most advanced and customisable desktop case in the world." I think they might just have something here.
Origin PC calls the feature, rolling out now exclusively to the company's Genesis and Millennium lines, "Variable Mounting". The case allows for the motherboard to be inserted four different ways.
Why? Maybe you need to improve the efficiency of air flow around the supported four-way SLI Nvidia cards. Maybe you're tired of putting a new computer on your desk and realising the cool window with all the lights inside is facing away from you, goddammit. Every bloody time.
Anywho, the new case features swappable side panels too, as well as a dual-hinged front door, because opening a PC panel towards you is a pain in the arse. They've thought of everything.
No, seriously -- everything. Here's the Millennium mid-tower system (starting at $US1629, fully customisable):
And here's the Genesis full-tower ($US1849):
See it? It's the same case, with an expansion kit on the bottom. Millennium buys can, at any time, pick up a kit to add dual 360mm radiators or up to 24 2.5-inch storage drives to their case.
Sadly, Origin's variable mounting case isn't sold by itself -- it only comes with the Millennium and Genesis systems right now. Maybe one day they'll see fit to share this technology with the world.