Nothing Says ‘Love’ Like An Ad That Pressures Women To Marry

True love? Perfect match? Whatever! A commercial for a Chinese dating and matchmaking site thinks you need to stop being so darn picky and marry to please your family. Obviously, people think this is messed up.

According to ChinaSmack, the recently aired television commercial for uses the catch phrase “Because of Love, Do Not Wait.” It shows a young woman being nagged by her grandmother. The young woman finally marries a man she met through the matchmaking service to, as it seems, please the grandmother. You can watch the ad above (subtitles via ChinaSmack).

Long-standing Confucian values instill respect towards elders, but online in China, many feel that the commercial is backwards and manipulative. As noted on South China Morning Post, many on Sina Weibo — China’s Twitter — are saying the ad is “hijacking personal sentiments with filial piety.”

“Besides the conventional family values, people shall not sacrifice their own happiness to comply with their family members’ unreasonable demands,” Peng Xiaohui, a prominent sexologist and Central China Normal University professor, is quoted by SCMP as saying.

The commercial did have its defenders, with one saying the ad is implying helps to streamline the marriage process. Another stated that the real issue was older people’s old-fashioned way of thinking.

As another net user notes (via ChinaSmack), “They should add a scene at the end where the grandma asks: are you pregnant yet?”

Matchmaking site Baihe under fire over manipulative advert [SCMP] Chinese Dating Site TV Ad Promotes Being Forced Into Marriage [ChinaSmack]


  • There is a massive generational gap between pre-western influence china and the current international chinese youth. You can clearly see this created by the older generation and this type of pressure very common in asian culture.

  • ‘people’ who think it’s ‘messed up’ seem to forget that marriage for love is a fairly recent concept. China (and to a lesser extent, India) still cling to the past, but that’s no reason to chast them. I’d be more worried about things like human rights violations.

  • Hahaha… “Are you pregnant yet?”. My wife is Chinese, and I’ve lost count of the times we’ve been told to “faster have babies”. You can’t get too upset over this; they really just want the best for you. In their opinion the best thing in life is to get married and have a family.

    • Hey! Take your emotionally-mature healthy attitude and get out of our angerspace! This is the INTERNET, dammit!

      Seriously though, I thought it was just amusing, playing to an old stereotype. Chinese parents/grandparents might be more insistent or forceful about it, but I’m pretty confident ‘when are you going to settle down and give me grandkids’ is a pretty global thing. 🙂

  • There was a great Vice expose on the Chinese ‘dating’ phenomenon which was eye-opening. Because there will be 50 million Chinese men for whom the numbers won’t work out, the parents carry around a sheet with their kid’s headshot, bio, financial info and haggle in the town square to pair their children off.

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