Almost half of the team working on Animal Crossing: New Leaf for the 3DS were women: that shouldn't be newsworthy and, in a sense, it's sort of tragic that it is, but what this great article by Wired demonstrates should be elementary: if you want to attract a female audience, you might want to have female developers creating video games.
Aya Kyogoku is the first female Director at Nintendo’s Entertainment Analysis and Development group and, in this feature she goes into great detail regarding what a revelation it was to be working in a team with so many other women.
The end result? A video game that men and women love but, proportionally speaking, compared to other Nintendo games, more women are playing Animal Crossing: New Leaf than Nintendo expected.
It's a fascinating article and well worth reading.