Recently a video appeared online across Chinese social media creating a buzz among Chinese gamers. The video, quite possibly an ad for Guild Wars 2, has a Caucasian speaking fluent Mandarin angrily at Chinese gamers. That's right, an angry white man shouting at Chinese gamers in Chinese.
In the video, the man opens the by swearing at C.G.P, Chinese game players. He then prefaces his tirade by saying that he loves China and has lots of Chinese friends.
***Viewer beware, there is some strong language***
Some of the points that this angry person makes about Chinese gamers is pretty correct -- that they tend to use money to solve problems, and that they get angry and talk smack towards other gamers. Then again, people out West can do the same! Frustrated househusband playing a mobile game decides to spend money to pass a level. Angry gamer girl gets sniped curses out a 12-year-old boy on Xbox live.
But the weirdest portion of the video is when the man grabs a blow up doll wearing a Guild Wars 2 T-Shirt. He then starts to talk absolute nonsense and proceeds to beat up the doll, culminating in him finally smashing the doll to the ground.
Reactions to this video in China have gone both ways. Players either agree with the angry man's assessment of the problems Chinese gamers face, or say that the man is just bitter that he can't win against better players. Overall however, Chinese players weren't amused by the weird commercial. Here are some translated comments from iFeng.com.
Chinese gamers sure are babies, these people come to take your money and at the same time they berate you.
They can even come up with this kind of shameless commercial, I admire that.
The strangeness of the video, combined with the weird subtitles, makes this very similar to a commercial that Chinese game giant Tencent made for War of Zombie a few years back. Who knows what kind of effect this video will have on Guild Wars 2 in China.