Microsoft is currently "brainstorming" ideas on how to reward well-behaved Xbox Live players. In other words, after a decade of policing Xbox Live's worst offenders, they're going to see if the carrot works better than the stick.
Microsoft's Frank Savage said at a GDC panel earlier today that the company is going to try and "actively encourage [players] to be better". No idea yet on just what these rewards would be, or how they'd be implemented, but it's an interesting step.
I can see Microsoft's point - bigotry, immaturity and hostility are Xbox Live sterotypes the company must surely want to be rid of - but are we really at the stage where we're rewarding grown humans for not being arseholes?