Yesterday, two new characters were revealed for popular game Puzzle & Dragons: Gaia and Kraken. And, for some in Japan, the reveal came at the worst time.
11 March was the third anniversary of the Japanese earthquake and tsunami that ravaged the country's northeast, leaving scores dead and changing people's lives forever.
And that same day, an official Puzzle & Dragons Twitter account showed off a couple new characters for the first time, including previously mentioned Gaia (above) and Kraken (below).
As noted on popular Japanese game sites like My Game News Flash, some Japanese Twitter users found the character reveals on the quake's anniversary to lack discretion — with people pointing out that including a character that represents the Earth and one that represents a sea monster seemed unfortunate, given the timing.
"Announcing these characters on another day would be fine," wrote one Twitter user.
However, some commenters on My Game News Flash and Hachima Kikou said it was inappropriate to call these character reveals inappropriate and wondered how long it was necessary to mourn, while a few criticised the Tokyo-based Gung-Ho, the game company behind Puzzle & Dragons.
Then, there were those who didn't seem to care either way and said they liked the character designs.