You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

Mangled bodies, pierced and tattooed newborns, underwear sniffers and twisted mutations — this is how advertising agency TBWA sold the PlayStation 2 in France. Warning — NSFW images coming up.

PlayStation marketing has always been pretty strange — David Lynch created a PlayStation 2 ad, after all — but the Paris branch of TBWA took strange to an entirely twisted new level. I’d almost put these out of my mind, but then Redditor seeyoshirun had to go and dig them back up again. Now everyone has to suffer.

Some of our non-French readers will recognise some of these images. Several of the tamer pieces made it out of the country, slipping into magazines and such. This one, for instance. It’s creepy, but not to the point of being disturbing.

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

Then things got a little bit sexual. At first it was mildly humorous.

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

Then it got pretty creepy.

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

And then this happened.

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

That is not right. That is not right at all. That’s the sort of thing that leads to dismembered debauchery.

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

Which, naturally, leads to situations like this:

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

Or maybe this:

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

It’s best just to keep yourself from getting overly excited.

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

Keep your clothes on.

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

Practice safe sex.

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

It’s the only way to save face.

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

And earn the respect of your peers.

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

Or just do whatever. It’s no skin off my back.

You’ll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW)

The advertising strategy here was to either burn the PlayStation 2 into consumers’ minds until it haunted their nightmares, or to sells millions of consoles just to make it all stop.

It never, ever stops.

PlayStation 2 ads really were pretty spectacular. [Reddit]

Comments

  • I’m curious how well it worked, cause if it wasn’t for the logo watermark I would’ve though was an ad for a porno.

    • Well it’s obviously been a while since I last saw a porno…. I remember them being a bit less, uh, grotesquely meaty and nightmarish. Only a bit less, I guess. I mean, don’t get me wrong, I’m all up for seeing two power-socket heads connect faces, but the disembodied limbs and surgical wounds and so on… erm…

      I don’t know where these came from but I’d be surprised if they were PS2 ads. No way, even in this day, would most of those be published anywhere the public could vomit at them.

  • Chances are these are unofficial PS2 ads. Ad agency creatives do it all the time, especially in non-Western markets (Brazil has been cited a few times). It’s a way to get exposure for both ideas and skill. Normally the brand in question releases an official denial, but they get free press anyway.

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