Briefly: Check out this write-up on Mattel's quest to make the best toy gun — one of the lead designers seems to take at least some inspiration for Borderlands, according to the article.
Shiny Toy Guns
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One of the best things about the CD-ROM era was that it was a great promotional tool. And the best kind of promotions were free games. Specifically. free games with food.
One of the nicer trends flying around my social feeds right now is about films, and the memories and connections people have to them.