Tokyo trendsetter Harutamu looks ready to set another fad: Turning your fingernails into ad space.
Harutamu had her nails done up to promote Candy Crush in Japan. The official press release is calling this a "nail advertisement" (ネイル広告 or nairu koukoku).
Japanese site GetNews wonders if this is a world's first. Kia had a nail promotion in 2011 — though, what Harutamu is doing is slightly different. Surely, something like this has existed before, no?
Let's have a look at how she's now promoting Candy Crush:
Doing regular things must be... tricky with those nails. Though, Harutamu seems to be anything but "regular."
世界初のネイル広告!? 黒ギャル・はるたむのデコネイルがすごい [GetNews]