Be Prepared For More China In Transformers 4

Be Prepared For More China In Transformers 4

Transformers is big in China. In fact, I'd say it's huge! Being as popular as it is, the movies are a giant marketing opportunity for advertisers, especially advertisers in China. This year's Tranformers: Age of Extinction will be no different, and it's expected that the Chinese advertising will be stronger.

The Wall Street Journal China reported that Chinese snack food giant Zhou Heiya will be receiving a major plug in the upcoming movie. Not only that, but other Chinese companies are said to be receiving key product placements in the film.

The company, Zhou Heiya, makes and sells duck food products. Products such as processed duck necks, duck wings and duck feet.

Be Prepared For More China In Transformers 4

So far there's no clue as to what Zhou Heiya's product placement will look like, but the Chinese media seems to have gotten a production photo of a Hong Kong taxi with a Zhou Heiya ad on the side.

Be Prepared For More China In Transformers 4

Previously, Transformers 3 was laden with loads and loads of Chinese product placement. Product placement from Lenovo computers to even Chinese-produced milk (I'm not even sure how one would get that milk in the States).

In Transformers 3, the computers were Lenovo.

Be Prepared For More China In Transformers 4

The t-shirts were Meters/bonwe.

Be Prepared For More China In Transformers 4

The milk was Yili Shuha milk.

Be Prepared For More China In Transformers 4

Ken Jeong, however, isn't Chinese.

This time around, Chinese media reports that Transformers 4 will have more Chinese elements. Part of the movie takes place in Chongqing, Sichuan province, and Hong Kong. There were Chinese actors and actresses cast in the movie. Hopefully this movie will also be better than Transformers 3. Even if it isn't... I'm sure it will do gangbusters in China.

华尔街日报爆料:《变形金刚4》将植入周黑鸭广告 [Wall Street Journal and Weibo via iFeng.com]


Comments

    Why is it so popular over there? I mean, what do they see in it?

      Giant robots probably. Maybe the Chinese movie goers just want be entertained.

      optimus prime riding a fire breathing dinosaur?

      They cant tell if the acting is bad but like the CGI, actually thats how i sum up the transformer movies.

    The T-shirts were what?

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