It's called the ANTVR Kit. It looks to be a Oculus Rift challenger. That is, should it get funded and, more importantly, live up to its promises.
This VR system is from a small Beijing-based team called, wait for it, ANTVR.
Courtesy of TechInAsia, here's how the developers say their system stacks up agains the Oculus Rift and the Sony Morpheus:
What also makes this project different is how it claims to be an all-in-one kit with a unique foldable controller.
You can see the sales pitch in the video below. Personally, I'm not a huge fan of Kickstarter projects, but what makes this interesting is that the Oculus Rift got its start in Kickstarter and now a potential rival is crowdfunding via the same platform -- which, yes, makes sense!
At the time of writing, ANTVR has about $US90,000 of its $US200,000 goal funded with 38 days left to go.