Briefly: Check out this write-up on The Witcher 3, where CD Projekt Red talks to PC Gamer about quests and how The Witcher 3 is going to try its best to have an open world like Skyrim without all the "unimaginative busywork" that can come with that sort of game.
Fetch Quest Fatigue
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One of the best things about the CD-ROM era was that it was a great promotional tool. And the best kind of promotions were free games. Specifically. free games with food.
One of the nicer trends flying around my social feeds right now is about films, and the memories and connections people have to them.