In Japan, The World Cup Is Sold With Pikachu

In Japan, the World Cup Is Sold with Pikachu

The World Cup is starting soon — real soon. June 12, actually! You know what that means? Merchandising. And in Japan that means Pokémon merchandising.

Since Japan's official World Cup mascot is Pikachu, the character is being put on a whole bunch of things so people will buy them. Makes sense!

Better yet, in Japan, Pikachu is already slapped on a bunch of things. Now, the character is on a bunch of things in a World Cup jersey. Gotta catch 'em all!

In Japan, the World Cup Is Sold with Pikachu

In-store display proudly features Pikachu. Picture: zugotta

In Japan, the World Cup Is Sold with Pikachu

Here are Pikachu sandwich cakes. They are flavored "milk ichigo" (ミルクイチGO) a pun on "milk strawberry" and "go first." Picture: rabienrose310

In Japan, the World Cup Is Sold with Pikachu

More Pikachu World Cup soccer snacks. Picture: 3sasanosassa4

In Japan, the World Cup Is Sold with Pikachu

Towels. Picture: kyangab

In Japan, the World Cup Is Sold with Pikachu

A notebook. Well, two notebooks (one is not for the World Cup, but rather, Yokai Watch). Picture: kimubun

In Japan, the World Cup Is Sold with Pikachu

Doughnuts. Picture: withrilakkuma_S

In Japan, the World Cup Is Sold with Pikachu

Pikachu World Cup bread comes with little stickers (all Pokemon bread does, but the World Cup-branded ones come with stickers like this.) Picture: jun_hz

In Japan, the World Cup Is Sold with Pikachu

A hat. Picture: oi_mnm

In Japan, the World Cup Is Sold with Pikachu

A kiddy jersey. Picture: ega_watari

In Japan, the World Cup Is Sold with Pikachu

Chewing gum. Picture: kenta_ebityuu]

In Japan, the World Cup Is Sold with Pikachu

Plush toys. Note the coin cases. Picture: mi0nyan_a

In Japan, the World Cup Is Sold with Pikachu

A thermos. Note the thermos. Picture: soccer_nipponda

In Japan, the World Cup Is Sold with Pikachu

Another uniform for kids. Picture: GALLERY2_shop

In Japan, the World Cup Is Sold with Pikachu

Paper for origami. This also comes with stickers. Picture: keimass_soccer

In Japan, the World Cup Is Sold with Pikachu

A Pokéball... soccer ball. And no, it's not as big as an actual soccer ball, but rather, Pokéball-sized. Picture: Takara Tomy


Comments

    It's not "Arsenal Dreamcast sponsorship" level cool, but still pretty nifty all-round.

    i want one of those little flag waving soccer Pikachu :)

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