Someone’s in trouble. But we’re not sure if it’s someone at Ubisoft, or someone at a third party PR agency. The bomb squad was called to NineMSN offices yesterday after a suspicious looking safe was delivered but not signed for. Inside the safe? Watch Dogs promotional material.
There may have been one or two red faces after opening the small black box and finding a game disc, beanie, and baseball cap. Staff was sent home for the bomb squad to force open the safe.
As far as I’m aware, Ubisoft doesn’t employ an outside PR agency on a regular basis, but it’s possible its brought one on to help with the load of Watch Dogs. It’s also possible this all played well into their hands, because here we are with another post about Watch Dogs.
Here’s the confusing part: While there was a note with the safe saying “Check your voicemail”, the journalist addressed didn’t actually have a voicemail.
The punchline is that after all that, there was still a note in the safe saying the game was embargoed until 5pm that day. Mind you, the game was already released at that point, but that’s a different discussion…
Ubisoft have responded with a statement:
“As part of a themed promotion for Watch Dogs, our team in Australia sent voicemail messages to some local media alerting them that they’d receive a special package related to the game. Unfortunately, the delivery to Ninemsn didn’t go as planned, and we unreservedly apologise to Ninemsn’s staff for the mistake and for any problems caused as a result. We will take additional precautions in the future to ensure this kind of situation doesn’t happen again.”