Director J.J. Abrams explains in the video above, this is the start of a new initiative called “Star Wars: Force for Change”, which is “dedicated to finding creative solutions to some of the world’s biggest problems”. It’s not entirely clear exactly what that means, but if it’s just a series of charity drives with Star Wars prizes like this, that would be perfectly fine with me.
The contest is being run through Omaze, which is sort of a cross between a charity raffle and a Kickstarter campaign. You can buy one entry for $US10, or back at higher tiers which get you some fancy rewards as well as more chances to win:
Jedi Master of the High Council – $US25000
VIP tour + advance preview screening of Star Wars: Episode VII at Lucasfilm (subject to passing a security clearance) Rewards distributed between December 15-18, 2015
You have until July 18 to enter, so start scraping together your cash, pooling it with your friends and arguing over who will be the one to actually get the cameo if you win.
Equally important to anyone disappointed by the prequels will be the non-CGI alien that wanders by in the middle of the video. Hooray practical effects!