If you’ve ever picked up a new video game and thought “Gee, I wish this had a bunch of terrible internet humour,” this one’s for you. Watch Dogs, the open-world hacking extravaganza released today by Ubisoft for current-gen and last-gen consoles (except Wii U), is packed with the web in-jokes we’ve all grown to love and cherish, like “Dat Arse” and “All Your Base Are Belong To Us.” Top-notch stuff.
See, when you hack billboards in the game, their contents will be replaced by developer-written custom messages. This being 2002, those custom messages are all memes. One Redditor put together a compilation: